Confession time: I. LOVE. FONTS. A good font can conjure the perfect identity for a brand; the right atmosphere an event is trying to portray; or even encapsulate an entire culture.
Quite conversely, a bad font (yes, I’m looking at you Comic Sans) can destroy all of those in one fell swoop.
But let’s look at the good, and in the spirit of St David’s Day, check out this design journey for a bespoke font requested by VisitWales.