Buying friends – is paying for social followers worth it? (Part 2)

Buying followers is the ‘black hat’ technique of social channels. But rather than chastise and condemn those that do with the many reasons it’s a bad idea, I thought I would conduct an experiment to buy some followers myself to find out first hand the benefits/downsides.

Can you really buy engagement?

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Buying friends – is paying for social followers worth it? (Part 1)

Whether you’re a fledgling social user or a seasoned community manager trying to improve engagement; one of the main indicators that you are succeeding is getting new followers (or at least that is what your boss thinks).

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Anti-Social (Part 1) – Twitter and the art of response

‘They’ say that organisations should treat Twitter like a ringing phone: you wouldn’t leave the phone ringing off the hook, you would answer it.

I get the adage – if someone is going through the effort to communicate with you, you should engage with them.

But a ringing phone is (usually) anonymous. Until we answer it, we don’t know who is on the other end. Twitter, on the other hand, gives us some (if not all) the information we need to ascertain whether we need to bother replying.

Twitter is the digital equivalent of a peep-hole. We get a glimpse of who is there, but not the whole story.

This blog post will inevitably be the first of many when it comes to the art of responding on social channels. Different channels can have different approaches. And there are so many different situations that you could write a book (indeed many have).

But a recent personal encounter with some bad responding made me want to start kicking things off.

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