Need a video making? Look no further than the iPhone in your pocket

A vast majority of all the film related digital marketing projects I have been involved in have something key in common: they were all shot on my iPhone.

Is it because I don’t have the budget for a RED/IMAX camera? Well yes, but also because the iPhone has a sensational camera on it.

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Adobe Premiere CC – Colour matching fun

So, you’ve got yourself a lovely Canon 700D camera you’ve started using for filming small projects. With it’s dynamic colour range and the ability to create lovely soft-focus backgrounds to your subject it’s making your mini-films look really professional.

Then you start thinking: ‘Oh man, a single camera looks a bit static – I wish I had another one of these to do some sweet second-camera shooting’. But then you realise that you might want to eat this month, so forking out for another 700D may not be wise.

Fear not! Look to your pocket and look to Adobe Premiere CC!

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Don’t worry! We’re making a video.

It is amazing how many marketing professionals believe ‘making a video’ is the answer to their problems. But what is more amazing is the conversation often stops at that decision.

Here is how it can sometimes go:

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