I was approached to produce two, 10 second Snapchat videos aimed at encouraging 14-16 year old males who were not considering a place at university that they should come to the University of Hertfordshire.
As Pòkemon Go had just taken off, the marketing team were keen to use the idea of augmented reality. The result used text floating in space (which helped to circumvent strict Snapchat text guidelines).
I shot the footage on my phone, and used a MacBook Pro to edit, score, and add the text effects.
These videos played as Ads between the Sky Sports channel on Snapchat over a four day period.
We love it!
– Marketing Department
Client: University of Hertfordshire
Camera: iPhone 6S
Editing software: Adobe Premiere CC
Audio: Apple Garageband
Post-production: Adobe After Effects CC