I was asked to help with the digital marketing elements of an overhaul to the Vice-Chancellor’s Awards 2017 at the University of Hertfordshire.
In addition to refreshing a microsite for the awards and implementing a more streamlined nomination process; I also created videos to make the awards ‘more friendly’ and encourage nominations.
In order to increase engagement from across the university, we shot a ‘piece to camera’ to welcome voters and a second one to explain categories.
A one-shot worked best, so a few takes were filmed in order to create options.
I then repurposed an After Effects logo introduction to bring in the VCA collateral, and ensured consistent on-screen branding throughout.
Client: University of Hertfordshire
Camera: Nikon D3200
Editing software: Adobe Premiere CC
Post-production: Adobe After Effects CC