CIPR magazine feature on Clearing Live

The reaction to my Clearing Live project has really taken me by surprise. While I obviously thought it was something worth doing, it appears that is has attracted quite a lot of attention externally as well.

Possibly because it’s something different and – more importantly – incredibly cost-effective.

In addition to getting shortlisted for a fair few awards and mentioned here and there, it has also been prominently featured in an article for CIPR’s Influence magazine.

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Anti-Social (Part 1) – Twitter and the art of response

‘They’ say that organisations should treat Twitter like a ringing phone: you wouldn’t leave the phone ringing off the hook, you would answer it.

I get the adage – if someone is going through the effort to communicate with you, you should engage with them.

But a ringing phone is (usually) anonymous. Until we answer it, we don’t know who is on the other end. Twitter, on the other hand, gives us some (if not all) the information we need to ascertain whether we need to bother replying.

Twitter is the digital equivalent of a peep-hole. We get a glimpse of who is there, but not the whole story.

This blog post will inevitably be the first of many when it comes to the art of responding on social channels. Different channels can have different approaches. And there are so many different situations that you could write a book (indeed many have).

But a recent personal encounter with some bad responding made me want to start kicking things off.

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